The Future of Advertising – A Retrospective
This is cool
Elio from Rob Diaz on Vimeo. via Notcot.org
And could have made quite a serviceable advert for… iPods,… the track itself,… the guy who made it – it was all shot on a Nokia Cellphone so a great advert for that…
… but if I’d known it was an advert in advance, I wouldn’t be interested. I’m not interested in advertisements. They’re facile and manipulative. I’m only interested in what other people authentically think… and if they stop being authentic, then I stop trusting them. So here’s my thought for the day:
People in the advertising business, have no business being in the advertising business.
Anything that isn’t authentic, is rendered obsolete by anything that is… and here’s the thing with authenticity: It’s free. The Attention Economy values authenticity – which is damaged by money.
“Art, who’s responsibility it is to wake people up from the dream that they’re in, must remain distinct from that dream”
I think I’ll get that printed on a T-Shirt… sell them on Cafe-Press maybe.
One Comment, Comment or Ping
Shelley Noble
Very cool video. Love that it was cell shot. Hello, immediacy! I say here, here to what you said above as well. Perfectly put.
Dec 6th, 2009
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