It’s like reality, but with a hat

A sub $100 (ok, only by $.01, but still sub) EEG machine that you can connect to your iPhone and your um… brain.

Accompanied by some of the worst promotional drek that I’ve ever seen…

As soon as you see the words “only limited by your imagination”, you know you’re talking to some mindless marketing-droid… only this is a cheap marketing droid because it’s trying to push the “intelligence” buttons (like BMW do so well) at the same time as having blonde birds in short skirts forced to act like side-show magician’s assistants, or shopping-mall cigarette promotion standabouts.

As far as I can tell it has 3 sensors – one over each ear, and one over your pineal eye. Maybe that’s enough… I’d be surprised though. There seem to be a whole mass of similarly simple ones in google-images, but dotted among them are these frightening looking things

Which tend to make me suspect that there might be a whole lot more to this than a simple 3-sensor (or even one sensor) device is capable of. Still, early beginnings, and at least they’ve got an API, even if they don’t know how to talk to their audience. Reminds me of those recent AR.Drone adverts…

Sorry? Who the fuck do you think you’re talking to? I mean who the fuck even LOOKS at advertising when making a buying decision? You know you’re being lied to. These people are fucking idiots.

I mean check this out:

Even if you don’t speak Italian, it tells you far more than any of the “advertising” videos for these things.

Advertising is absolutely and completely irrelevant to the buying decision, and I know, because I buy stuff. A recommendation from someone you trust is the only thing that matters. Everything else is guesswork or an annoying distraction.