GENOMICON

Cool Projector Art, that “reads” the building underneath… but in 3D!

As opposed to actually drawing on walls…

From Ideapaint – which is the opposite of anti-graffiti paint – instead of making walls graffiti-proof, every wall becomes graffitiable.

As opposed to the proliferating virtual-graffiti, otherwise known as Augmented Reality… which as far as I can tell is (so far) basically to do with projecting hyperlinks and thought-balloons over everything.

(from)

In this instance, gone a bit social.

Which I think is a neat idea, but I’m not really seeing a killer-app I don’t think. Not yet anyway. I think the main problem I have with this is, it that to these jaded eyes, it already looks like spam, and it hasn’t even started yet really.